Many meat people love "humane meat" (aka "happy meat"). This is meat that meat people believe has been raised humanely. It doesn't really matter if the animal really lived a good life or not, what matters is that the meat people paid extra and believed the animal lived a good life.
Most meat people won't kill animals so they pay other people to do it for them. These meat people feel bad about hurting animals, but not bad enough to stop hurting animals. They get mad when they learn the realities about factory farming. So they try to buy organic, free range, "happy meat."
Instead of going vegan, many meat people will pay an extra $2 per pound or so because they can think they are making a difference with their consumer choice. The reality is, they aren't making much of a difference at all because "happy meat" is rarely actually happy.